RIDGID® to Feature New SeeSnake® microReel™ APX™ at the WWETT Show, Feb. 21-24

February 16, 2022

RIDGID®, a part of Emerson’s professional tools portfolio, announced their participation in the WWETT Show, Feb. 21 - 24, in Indianapolis. Their product team will be providing hands-on demos of their latest drain cleaning and inspection tools, including the new SeeSnake® microReel APXdesigned to optimize inspections.

Engineered with a lightweight, compact profile for easy portability, the microReel APX features bright LED lights and auto image flip, ensuring clear, upright images. Paired with TruSense® technology, this tool delivers the industry’s best in-pipe image and RIDGID invites tradespeople to stop by the RIDGID booth (#1141) to be one of the first to experience it. The product launch coincides with a milestone for the brand as they celebrate over 25 years in diagnostics.

“The RIDGID SeeSnake microReel APX continues to deliver on our promise to help plumbers find, see and pinpoint problem areas in-pipe. It is our latest camera reel to offer TruSense technology, so plumbers have the enhanced data capabilities they need to see and diagnose issues,” said Laura Wolverton, marketing director, underground technologies, RIDGID for Emerson. “WWETT will be a great opportunity for plumbers to test out this new tool’s durability and imaging and see the product firsthand.”

Additional RIDGID tools available for demo during WWETT include: FlexShaft® Drain Cleaning Machines, sectional machines, drum machines, jetters, SeeSnake camera systems, locators and pressing tools. Greenlee®, also a part of Emerson’s professional tools portfolio, will be joining RIDGID in-booth to showcase select tools, including Knockouts, GSB Series Step Bits, Carbide-Tipped Hole Cutters and the G1 Versi-Tugger.

Along with product demos, the RIDGID brand has several other interactive booth experiences planned. Attendees can enter to win a SeeSnake 25th anniversary reel and a chance to win a FlexShaft Drain Cleaning Machine being given away each day during the show. The first day of the show will also kickoff entries for the brand’s popular RIDGID Experience, the annual, all-expenses-paid trip has continued to grow in popularity with tradespeople, and the RIDGID WWETT booth will be the first location for attendees to enter for their chance to win a spot.

RIDGID and Greenlee will also be taking their social followers virtually to WWETT. Follow along here: RIDGID - @ridgidtools on Instagram, @RIDGIDTools on Facebook, @RIDGIDToday on Twitter and Greenlee - @greenleetools on Instagram, @GreenleeTools on Facebook, @GreenleeTools on Twitter.

To learn more about RIDGID and Greenlee purpose-built tools, stop by their booth (#1141) during WWETT, contact your local distributor or visit RIDGID.com or Greenlee.com.

Emerson’s professional tools business, which includes RIDGID as well as the Greenlee and Klauke® brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.

RIDGID®, Greenlee®, Klauke®  Flexshaft®  and Versa-Tugger are trademarks or registered trademarks of Emerson or its subsidiaries. All other trademarks belong to their respective holders.

About Emerson
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.